Omnichannel

Call Tracking

What it is

Assign unique tracking numbers to each marketing campaign, then measure which channels drive phone calls. Every call is recorded, transcribed, and attributed to the ad, page, or keyword that generated it. Dynamic number insertion on your website automates the tracking setup.

How we deliver it

We provision tracking phone numbers and assign them to your campaigns, ads, and landing pages. Dynamic number insertion on your website swaps the displayed number based on how the visitor arrived. Call recordings and transcripts sync to the CRM contact record.

Frequently asked questions

How many tracking numbers do I need?

One per source you want to track independently. A typical setup starts with 3–5 numbers — one for Google Ads, one for organic search, one for direct mail, and a couple for specific campaigns.

Are calls recorded?

Yes, with proper disclosure. We can play a brief recording notice at the start of each call. Recordings and AI-generated transcripts are stored in your CRM.

Does dynamic number insertion slow down my website?

No. The script is lightweight and loads asynchronously. It does not affect page speed or user experience.

Can I keep my existing business number?

Yes. Tracking numbers are additional numbers that forward to your main line. Your existing number stays as-is.

Interested in Call Tracking?

Tell us about your business and we will show you how it fits your growth plan.